Built To Grow

In this episode, Tim and Randy will discuss the importance of a gym matching their brand identity to their avatar client, and how it contributes to growth. Brand identity is all about how a business owner wants to portray their business to their customers, and includes how one chooses their business name, the design of their logo, the colors and shapes or graphics they use, and the type of language they use (their “tone of voice”).Brand identity is different to brand image, which is the result of brand identity efforts, that is, a successful brand identity translates into a positive brand image. The strongest brand identities are instantly recognizable, even to small children, and immediately convey a message about that business. The same applies even to gym businesses and Tim and Randy will refer to Andy Frisella’s concept of a business focusing on only 49% of a market which should comprise of the potential clientele that can believe in the business’ products and services, be willing to spend their money on