Built To Grow

In this episode, Tim and Randy will discuss the most common places gym owners invest their money hoping for a return. There is a widespread opinion among most gym owners and fitness coaches that certifications and educational qualifications are a necessity for attracting and retaining clients, but the reality is that clients don’t really care about that because they’re more focused on the experience and results they can from a gym.Tim considers kettlebell, TRX, battle rope, and other certifications as a waste of time and money because even though they may make coaches more confident in their roles, when it comes to a gym’s bottom line, they’re actually an expense. Before investing in equipment, education, or anything else, a gym owner should consider whether that investment will actually move the needle of the business forward.Tim and Randy are all for education for those gym owners and coaches who want to seek it, but they encourage more of an investment in business coaching programs or courses that are spec