Built To Grow

In this episode, Tim and Randy will do part one of a four part series about the 20 aspects of business that every gym owner must have to grow their business in 2020. These aspects are based on the business systems and strategies that every single type of business (not just in the fitness industry) should have in place. The first one is brand promise or the value proposition. This is a statement that a business makes to its customers stating what customers can expect from its products and services in terms of the benefits and experience they can get, both the tangible and intangible.That statement does not refer to a business’ tagline, and it’s not just a statement, but it reinforces a business’ relationship with its customers when it executes the brand promise. The second aspect is all about the importance of having business goals, and it starts with a gym owner writing down the goals that they have in their minds for their business. That makes it easier for them to then embark on how they can achieve those g