Built To Grow

In this episode, Tim and Randy will share a secret little software that Tim's incorporated into Pulse Fitness that gives him real-time, behavior-driven metrics that he can use in making the best decisions possible for the business. The super data analytics tools that he uses to run his gym are a real game-changer because what comes out of the box when one uses MindBody doesn't give them all the real gnarly data they need to run their gym business.Tim, for example, uses the data to look at what he’s spending on marketing and determine the return he’s getting on investment so he can decide whether to keep his ads on or cut them off. He uses software called Ikizmet to get all the deep data analytics he needs for his business and applies that in his decision making. The software speaks perfectly to MindBody and extracts all the necessary data out of it to help gym owners tell how their business is doing. It even looks into client behavior trends and tells a gym owner the clients that are at risk of leavin