Built To Grow

In this episode, Tim and Randy will talk about content, the trends that are coming up in the area, and how to properly go about it. There have been some done-for-you content services coming up, mostly social media-based, which offer to manage content for business owners, but they have some pros and cons that every gym owner should know in advance before they choose to procure the services.Tim and Randy will dive into those pros and cons in great detail, and share what they know about content so every gym owner who listens in will be well informed. They’ll start off by talking about the core principles that one needs to consider when creating their content strategy, namely the entertainment in the content and the value that the content will offer. They will then talk about direct marketing techniques in comparison to social media and email, and highlight just how much more effective social media and email can be in attracting clients rather than pursuing them. They will also have an in-depth discussion about w