Built To Grow

In this episode, Tim and Randy will be joined by a special guest, Evan Samurin of Fundamental Marketing. Evan is actually the guy that helps Tim with email deliverability and he is a guru, consultant and the go-to guy on the subject.People have plenty of misconceptions about email, like thinking that it’s a guaranteed service, meaning that once someone sends an email it will definitely get to the recipient, or thinking that using an email service like Ontraport means that one doesn’t have to worry about email deliverability. Evan will dive into all the facts about email marketing, the various technical processes needed to facilitate better email deliverability, and what gym owners can do overall to make sure that their emails are always reaching their target prospects. Email marketing is definitely not dead, and Evan is here to prove that. So stay tuned.Key Takeaways:The email delivery and coder guy that you want and need on your team (01:41)The importance of email authentication (03:51)80% of all cybercrime