Built To Grow

68: Are You Selling Sessions Or Time?

Informações:

Sinopsis

In this episode, Tim and Randy will talk about how most gym owners use sessions to set up their personal training sales, and how it has become a huge problem for the gym businesses. Selling packages of sessions can rake in lots of upfront cash for a gym, but it causes way more problems than it’s worth, so if you as a gym owner and you’re still selling sessions rather than results/time, you have to listen to this episode!Key Takeaways:Selling sessions versus results is a no, no (01:57)Chasing the resell due to cash flow problems brought about by selling sessions (03:12)The short term fix that’s a long term problem (04:02)Putting your clients in the driver's seat to control their outcome (06:43)Never sell sessions on a weekly basis (10:48)Transparency and authenticity in business is going to win every time (16:46)Additional Resources:Marketing Talk with Fitness Professionals Facebook Group--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Ti