Built To Grow

In this episode, Tim and Randy are going to dive into all the aspects of the 6 Week Challenge and discuss its pros and cons. It’s been all the rage in the last two years in fitness marketing and most fitness business owners have seen its rise and fall. They will talk about why it works and why it doesn’t work in the long term, so if you’re thinking about doing the 6 Week Challenge in your gym, or have done it before, listen to this episode, because you’ll get a lot of beneficial and actionable takeaways from it. Key Takeaways: The rise of the 6 Week Challenge (01:49) The common issue the challenge solved for fitness facilities (11:02) The damage caused on a lot of gyms (13:51) Positioning into competition instead of out of it (20:00) Promising huge changes in 6 weeks is not possible (23:34) Doing marketing that doesn’t ruin the culture (27:43) The premise behind a successful, sustainable, and scalable gym (30:40) The new drug whose side effects haven’t been proven (35:00) Find the thing that you stand for an