Built To Grow

48: Position Yourself As The Expert By Writing A Book

Informações:

Sinopsis

In this episode, Tim and Randy are joined by Mike Fallat of DreamStarters Publishing. Tim, Randy, and Mike discuss how telling your story and writing your book can help you position yourself as an expert in your area, make you more relatable, and allow clients to like, trust, and respect you before they've even met you. Mike helps entrepreneurs bring their stories to life in a book so they can elevate their brand and get their story out into the right hands. This is super resourceful so don’t miss it. Key Takeaways: Mike’s zero to hero belt and how he started out (02:06) Entrepreneurs struggle the same and have similar aspirations (06:44) Using your story as a competitive advantage (08:30) Winning by outsourcing your weaknesses(12:46) Having a book means you're proud of your story (18:01) How a gym owner can write a valuable book (24:24) The impact of Tim’s book on his business (32:50) Mastering success by chasing your heroes (35:05) Additional Resources: www.iStartedFromZero.com www.WinningGym.com