Built To Grow

In this episode, Tim and Randy will talk about key performance indicators (KPIs) in marketing and business in general. They will talk about the different types of KPIs and define them so you can understand what you need to be looking at when it comes to the effectiveness of your marketing campaigns. To teach you more, they will go a step further and describe what the KPIs are, what they mean, how to use them, where you should be looking to find the necessary data, and why they are important. Key Takeaways: Getting data from the ads manager on Facebook (02:15) The conversion rate at the ad level (02:41) The different steps of the conversation rate (04:48) The gym that's willing to spend the most to acquire a client wins (08:56) The marketing process doesn’t matter if you’re not generating revenue (11:02) A consistently winning campaign (12:07) Don’t get hung up on the cost per lead (CPL) (14:41) There is a time and place for every single offer (17:50) Understanding your conversion rates from the front to