Built To Grow

In this episode, Tim and Randy will talk about direct response marketing versus branding (content-based marketing) which hit home very hard in the marketplace right now when it comes to marketing a gym business. They are going to teach you what those two marketing techniques are all about, and recommend using a mix of both into your marketing to ensure that you not only capture your entire target client demographic, but also prolong their loyalty to your business in the long-term. Key Takeaways: Demystifying direct response marketing and branding (00:23) Content marketing and why it works so good (02:48) Picking both the top and bottom pieces of the pyramid (06:50) Bringing your brand to the forefront (11:20) Mastering effective content creation (12:12) The client lifetime value is everything (14:43) A great case in point of ROI from content based marketing (15:34) -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video v