Built To Grow

In the competitive fitness industry, success hinges on data-driven decision-making. With countless factors to consider, it can be overwhelming to determine which key performance indicators (KPIs) truly reflect the health and growth of your fitness business.However, amidst the sea of metrics, two stand out as paramount: Return on Ad Spend (ROAS) and Delta.In a world of data overload, simplicity wins. While numerous KPIs might seem tempting to analyze, focusing on ROAS and Delta will offer you comprehensive insights into the health and trajectory of your fitness business.By boiling down various metrics into these two crucial numbers, you gain clarity and can make informed decisions without getting lost in complexity.Return on Ad Spend (ROAS) is the compass guiding the success of your advertising efforts. It provides a clear picture of how effectively your marketing budget translates into revenue.Delta is the metric that captures the essence of this growth or decay in recurring revenue. It considers new sales, c