Built To Grow

In today's episode, Tim and Randy dive into an often-overlooked aspect of gym management that can make or break your business: optimizing the lead-to-member journey.Think of this journey as a chain, where each link represents a step in the process of converting a potential gym-goer into a full-fledged member. One weak link can halt the entire conversion process, leading gym owners to mistakenly scrap entire marketing campaigns. Essentially, that's throwing the baby out with the bathwater.Why does this happen?Each step in your conversion process - from lead acquisition and booking an appointment to member sign-up - has its own conversion percentage. If you're not tracking these percentages, you're flying blind.So what's the solution?Optimization.Instead of scrapping a generally well-functioning system due to one problematic area, focus on refining that weak link. A minor tweak could be all you need to massively improve your overall conversion rates.Even if you're not a marketing whiz, u