Built To Grow

In the fitness world, there's a lot of chatter about adding a 'pre-qualification' or 'discovery' call before in-person appointments. The idea is to prequalify potential clients over a brief 7-10 minute call, and hopefully, when they come in, they're more likely to sign up.Usually, Tim and Randy's gym booked direct appointments and sealed the deal face-to-face. The new approach suggests an initial call, followed by an in-person consultation.On the surface, it seems like adding extra steps, potentially complicating the client's journey. But on the flip side, it seems practical; after all, people might prefer a call over an in-person meeting.So, they decided to run an A/B test, comparing their usual method with the new call-first strategy. While their results leaned heavily towards one approach, some of their peer gyms from the Iron Circle had totally different outcomes.The bottom line?One size doesn't fit all. While it's tempting to adopt a new technique based on its succ