Built To Grow

Have you ever gotten a Black Friday promotion email just to ask yourself, “Who’s this?!” “What do they want from me?” “Why am I even getting this?”Of course, you have. In fact, every day, we're all bombarded with promo emails, most of which we send straight to spam without even opening them.But with Black Friday around the corner, as gym owners preparing a campaign, we can't help but ask ourselves:How can we avoid our emails ending up in our prospects' spam? This week, Tim and Randy will try to answer this question. In one of the previous episodes, they shared strategies to collect leads, and in this one, they are diving into the topic of nurturing leads from your email list and keeping them engaged. Because here's the thing: A potential customer is excited when they first interact with a brand. But if months go by with no follow-up, reaching out suddenly for Black Friday may backfire. Those once-hot leads might wonder, "Who's this?" having forgotten they even signed up in the firs