Built To Grow

Are You Charging Enough? The Dark Art Of Pricing Psychology

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Sinopsis

Many gym owners and trainers struggle with setting the right prices for their services, often charging less than they should. Typically, this is due to a psychological barrier rather than the true value of their offerings.It's common for trainers to undervalue their services because working out is part of their routine. They overlook that what seems easy for them can be a challenge for someone else.So, what’s important for them to realize is that the value of a service isn't limited to the session itself. It also includes the years of knowledge and expertise that professionals bring to the table.Like a plumber who has learned to fix a leak in minutes after years of practice, trainers have invested time and effort in honing their skills. That’s why, in this case, selling isn’t just a simple exchange of time for money; it's about the comprehensive value you provide.The gym is more than just a place to work out; it's about the full range of solutions you provide your clients, like personalized pl