Built To Grow

When it’s time to raise the prices in your gym, there's always a fear among gym owners that it might lead to losing some clients. Usually, you won’t lose too many clients unless you raise your prices insanely, but still, it’s never a pleasant part of running this business.But what if there is a pricing model that allows for an increase in prices without upsetting your clients? In fact, they might even be grateful. This isn't a far-fetched idea but a shift from the traditional tiered structure to a more streamlined, flexible approach.Typically, gyms follow a good-better-best pricing format, offering memberships for twice a week, three times a week, and unlimited semi-private sessions. The innovation here is in eliminating the 'middle' option and making the cheapest one more flexible.This leaves clients with two clear choices: a flexible 2-3 times a week membership and an unlimited option. This new flexibility not only enables a price increase but also moves away from the usual session-counting