Built To Grow

In the world of fitness, staying ahead means more than just keeping up with the latest exercise trends. It's about understanding the business side of things and being able to foresee future challenges and opportunities in order to better adapt to our fast-changing world.Back at the beginning of the fitness industry, having modern equipment in your gym was probably enough to be way ahead of your competition. However, today, it's much more about delivering quality and personalized experiences to an increasingly educated client base. Coupled with the COVID-19 pandemic, these shifts have caused a new trend - the rise of semi-private gyms, offering more personalized training experiences. They also underscored a crucial point - success in the fitness world today isn't just about knowing your squats and lunges; it's about business savvy, adaptability, and understanding the evolving needs of clients. This is also the topic of this week’s episode featuring Chris Poirier from Perform Better, an agency o