Built To Grow

January is here, and for gym owners, it's not what many think. It's a common myth that gyms are overflowing with new clients turning their New Year's resolutions into practice. But the truth is, things are quite different.On January 1st, you won't see a crowd rushing to the gym, all feeling guilty after the holidays. In fact, expect few new faces in the early days of the month.Even though many people put health and fitness at the top of their New Year's resolutions, they don't always jump into action right away. In reality, gym sign-ups usually don't pick up until February, sometimes even March.Why is this? Well, one reason is the so-called "holiday hangover" effect. People might want to start exercising, but it often takes them some time to get going.Another usual thing in January is the rise in gym cancelations. With so many gyms throwing out tempting deals, some of your current members might be drawn to try other places.And when money is tight, gym memberships are often