Built To Grow

Pain is often seen negatively but can be a key ally for entrepreneurs, especially gym owners. Although this might sound counterintuitive, the truth is that it's pain, not pleasure, that really pushes you to succeed. Take your gym clients, for instance. Many start their fitness journey motivated by a desire to get fit, lose weight, address back pain, you name it... Initially, they're disciplined and regularly attend the gym. But after they see the first results and start enjoying their new look, they often start to make excuses, skip sessions, start treating themselves to junk food… and eventually get back where they started.Sounds familiar? The same applies to business success. After gym owners reach a certain milestone, they often just stop doing what they did to get there. Let’s say it is making $30k a month. Some gym owners struggle to exceed this benchmark for years.Why? It's often because they're missing that initial push, that discomfort that got them moving in the first place. Because n