Built To Grow

Tim's journey into the fitness business wasn't a typical success story.He was working in construction management when he decided to open his own gym, although he had no experience in the industry before that. He wanted to create the perfect workout space and planned to fill his gym with equipment he personally loved.However, his dream quickly hit a wall – the gym wasn't making money because the model he loved failed to meet market demands.As his rent abatement period was nearing its end, Tim sought advice from a consultant, who introduced him to semi-private training. This model required a drastic shift from Tim's original vision.He had to focus less on equipment and more on the services provided. It meant he had to move all of his nearly new equipment into a storage facility, overhaul his business model, and transform his general access gym into a training-centric facility.Making the switch wasn't easy, but Tim trusted the data presented. Despite the financial risks and emotional attachme