Built To Grow

Clients don't like change, even if it's for the better. Whether it's a change in gym policies, equipment, class schedules, or coaching – any adjustment can cause unrest. Even when changes bring more sessions or lower charges, someone might still quit. Simply put, change naturally brings unrest because clients love routine just as much as you do.So when it is time to introduce changes in your gym, make them all at once instead of doing it every couple of months. Yes, you will certainly lose some clients, but that fear is often exaggerated. Take price increases, for example – data shows that only about 7% of clients leave, even when prices go up by 30-50%. When backed by careful data analysis, the decision to make such a change is a huge win.But price increase is not the only change that can improve your gym business. In this week's episode, Tim and Randy discuss three small but powerful shifts that led to significant improvements in their gym's operations and finances. Join them to learn mo