Built To Grow

Paid-in-full gym memberships seem like an easy win. Many gym owners usually jump at the opportunity to get that quick money. And it’s understandable – it looks like a low-hanging fruit. But this strategy can backfire because it usually attracts clients who act on impulse. So, relying on PIF is actually gambling on the chance that these clients won’t leave you for months (or years).Sure, that immediate influx of cash feels good. But what about next month? Or the month after? You have to constantly chase the next sale and it feels like trying to fill a bucket with a hole in the bottom. This is why Tim and Randy are recommending focusing on building monthly recurring revenue. It offers a solid foundation and stability for your gym business, and also shows that you believe in the value your gym provides. And the people who appreciate good value are more likely to become your loyal clients, which means a more predictable cash flow. So, would you rather get immediate cash from a bunch of new clients or have a gym f