Built To Grow

What if I told you that your gym membership could be worth $40k a year? You’re likely wondering what it takes to create such a plan and make it work.Well, probably something like what Equinox is doing with their new high-end membership that costs exactly $40,000 a year. Equinox’s holistic wellness package includes offerings like blood work, sleep coaching, and personalized health services. Their holistic approach is setting a new standard and shows there's a huge demand for high-end programs on the market. By following their lead and adopting similar strategies, gym owners can create premium services for their own clients.For example, gyms can use biometric data to show the full benefits of their programs - not just weight loss, but also things like heart rate and sleep quality. They can also start cooperating with medical professionals and offer services like hormone replacement therapy and blood panels.Having in mind that more and more people, especially younger ones, don’t trust traditional medicine, g