Built To Grow

Don’t Fall In Love With Your Own Product

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Sinopsis

Have you ever questioned if your gym's training model is really the best for your clients?It's easy to fall in love with the training modality or business model you've created, even when it isn't delivering the best results for your clients.The gym owners who succeed are the ones willing to evolve their business to suit their client's needs as well as ensure long-term business success.While high-intensity interval training (HIIT) has been popular recently, research suggests strength training is still the most effective way to build muscle and burn fat. Large group training gyms struggle to provide the personalized attention and safety measures needed for strength training. Client retention is another important factor. Clients who don't see results are unlikely to stay with a gym. Strength training offers a proven method for achieving lasting fitness goals.In this episode, Tim and Randy explain why gym owners must be willing to adapt their training models and offerings, even if it means