Built To Grow

Many owners think that 6-week challenges are the secret to boosting their gym's revenue and membership.This challenge is a fitness promotion where participants pay a fee to commit to hitting a weight loss target in six weeks. If they stick to the diet and exercise plan and achieve their goal, they get their money back. If not, they must decide whether to continue at a cost or leave the program.As you see, it's all about getting results fast. It means that these challenges promise quick cash and a flood of new clients. It might sound like the perfect solution for financial issues.But what seems like a quick fix could easily turn into a business nightmare because these short-term gains come at a high cost.You'll spend more time and money on marketing and sales, trying to keep up with the constant turnover. Also, these challenges often attract the wrong type of clients who leave after the challenge, either due to unmet goals or after achieving their short-term objectives.On the other hand, running th