Built To Grow

Recently, many gym owners started complaining that their Facebook ads aren’t getting the results they used to. And not just owners from a specific region but from all parts of the USA.Ad costs have gone up around 20%, while lead quality has dropped. Even those leads who show interest are more likely to ghost. You can't help wondering if these leads are genuine or just bot-generated to inflate numbers, making you feel like you’re just throwing money into the Facebook ad machine.In this episode, Tim and Randy dive into what’s behind these changes, taking into account economic shifts and the effects of election season on consumer confidence.If you join them, you’ll learn how to adapt your strategy to the new circumstances. They explain fresh ideas like the “Netflix trial” approach and why depending on one marketing method alone – like Facebook – can hold your gym back in the long run.Tune in to get practical advice on adjusting your hooks and offers to ensure your gym’s growth remains steady and sustainable.