Built To Grow

Many gym owners are struggling to enforce their policies without losing trust. They’ve followed the usual playbook – written clear contracts, outlined cancellation terms, and even added flexibility – yet they still find themselves dealing with upset clients.When clients face policies they don’t agree with, they often take it personally, seeing enforcement as a breach of trust rather than a standard business practice. Instead of discussing their concerns, they may react emotionally – canceling credit cards, threatening legal action, or leaving negative reviews – undoing years of goodwill in a matter of moments.The truth is, enforcing policies isn’t just about the rules.At some point, you have to stop thinking like a business owner and start thinking like your clients. Instead of focusing solely on protecting your gym, it’s time to create policies that preserve relationships without compromising your bottom line. Because, in most cases, it’s not about stricter rules – it’s about clearer communication.In this ep