Built To Grow

Buffet gyms promise it all – classes, recovery lounges, personal training, and more. But offering everything to everyone often means excelling at nothing. It’s a recipe for a business bogged down by overhead and mediocrity, attracting clients who treat your gym like an all-you-can-eat deal instead of valuing quality.Tim and Randy make the case for a better approach: running your gym like a fine-dining restaurant. By focusing on fewer high-quality services and creating an intentional experience, you can attract premium clients who are willing to pay for the best. Just like a Michelin-starred restaurant perfects every detail of its menu, a specialized gym can outshine the competition in both results and reputation.In this episode, Tim and Randy explain why specialization is the key to long-term success. They highlight how leveraging data helps you find your ideal clients and how consistent team standards create a seamless, high-value experience. Tune in to discover how leaving the buffet model behind and focusi