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AUDIO: The audio is a bit quiet at the beginning and elsewhere, but it is audible. This is usually due to the fact that some speakers don't hold their mic close enough to their mouth!SUMMARYThe discussion at TVOT NYC 2024 focused on overcoming fragmentation in TV advertising. Key points included the financial challenges in the TV landscape, the need for advanced technology, and the integration of business practices. Jeff Blaszack from ShowSeeker emphasized aligning technology with business plans, while Rob Jason of USIM highlighted the importance of customer data for targeting. Michelle Stone from Paramount+ noted the competitive advantage of publishers in managing fragmented landscapes. Matt Van Houten of DirecTV Advertising discussed the success of converged solutions at DirecTV. Steve Reynolds of Imagine Communications stressed the need for open data platforms. The panel agreed on the importance of innovative strategies and effective measurement to navigate the complexities of modern TV advertising.SPONSOR