Built To Grow

Walk into any gym, and you'll hear the same pitch – fitness, nutrition, and accountability. Every gym owner swears their method is the best, but to the consumer, it all sounds the same. And when everything sounds the same, the only thing left to compare is the price.That’s a losing game… at least for gym owners.When consumers can’t tell the difference between you and the gym down the street, they pick the cheaper option. And that’s exactly why so many gym owners struggle to charge what they’re worth.The most successful gyms don’t just sell workouts – they sell a unique mechanism, a method or system that makes their gym the only logical choice. Think about Orangetheory’s “Orange Zone” or how Skechers turns a basic sneaker into a “Max Cushioning Glide Step.” They don’t just sell products. They sell a reason why their product is better than the rest.You already have a unique way of training, coaching, and getting results – you just haven’t named it yet.In this episode, Tim and Randy break down why branding y