Built To Grow

We constantly claim that the semi-private training model is the key to scaling your gym business. However, there are gym owners who struggle to charge premium prices for it.Usually, they assume it’s just a smaller version of group training, so they price it too low. At the same time, they hope clients will see the difference and the value of their program.But something else happens...Clients see their semi-private training as just another class. So, naturally, they start comparing it to cheaper options – big-box gym classes, boot camps, or even free YouTube workouts. And when everything looks the same in an equation, you get the same result: they go for the cheapest option every time.So, at some point, you have to stop treating semi-private training like just another class and start treating it like personalized coaching – because that’s what it really is. Focusing on session size is wrong. What you need to highlight is:customized programmingexpert coachingstructured progressionBecause when clients understand