Built To Grow

The Membership Mindset

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Sinopsis

Imagine walking into a Cheesecake Factory. The menu is massive – pages upon pages of options. Sounds great, right? But let’s be real… are they truly great at any one dish?Now, imagine walking into a world-class steakhouse. One focus. One specialty. Absolute mastery.Many gym owners fall into the Cheesecake Factory trap – trying to be everything to everyone. Large group training, personal training, nutrition programs, supplements, apparel… Before they know it, they’re spread thin, struggling to keep any one thing running at full capacity.In this episode, Tim and Randy break down why simplicity scales and distractions kill growth. (In a nutshell: Too many services = a diluted business. One dialed-in offer = scalability, profitability, and sanity.)Tune in to hear more about:Why gym owners feel pressured to add more services (and why it backfires)The hidden cost of bolting on too many "profit centers"How the most successful gyms maximize recurring revenue from ONE core serviceLet’s dive in!Key Takeaways: I