Built To Grow

It started with a comment – one word, blunt and honestly offensive: “retarded.”Tim had posted an ad comparing two gyms, both with 100 members. One gym was generating $500,000 a month, while the other barely made $200,000. Same headcount, completely different results – why is that?A CrossFit gym owner jumped in, did the math, and lost it. He said, “That’s retarded.” Because to him, $417 per member per month sounded astronomical – like there’s just no way a gym could ever charge that.Well… he was speaking from his own experience.That reaction sparked a bigger conversation. In models like CrossFit or large-group training, numbers like that do seem impossible. Those models cap revenue potential, no matter how hard the owner works or how good the marketing is.In this episode, Tim and Randy break down how it’s actually possible. It’s not about working harder – it’s about the business model. Semi-private training gyms routinely charge $400 to $600 per month because the model allows for it. It’s scalable, profitable,