Built To Grow
Lead Count Does Not Equal Growth
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:21:07
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Sinopsis
Most gym owners still think that growth means leads. More leads. More sales. More members. But what if that mindset is keeping you stuck?In this episode, Tim and Randy break down the flawed obsession with lead count and explain why it’s not the number of clients you should be chasing. Instead, they introduce a KPI that most gym owners have never heard of – but absolutely should be tracking: The Delta.The Delta measures the net growth (or loss) of your recurring revenue every single month. It’s the difference between building a business that compounds and scales… or one that starts from zero again every 30 days.This is the number that builds wealth – not just revenue. Tune in to learn how to apply it, why it matters, and what changes when you finally stop playing the short game.You’ll also hear:How one gym slashed its member count but doubled its income by focusing on recurring revenueWhy paid-in-full offers and six-week challenges are killing your long-term growthHow this one metric can give you clarity, stab