Built To Grow

“Referrals don’t work for us…”If you’ve ever said that – or thought it – you might be running the wrong kind of referral campaign.In this episode, Tim and Randy share a simple but powerful grassroots strategy called the Golden Ticket – a referral system designed to generate new gym memberships without paid ads or cold traffic.Here’s the play: you give current clients shiny, high-value golden tickets to gift to friends. Each ticket grants 30 days of unlimited training. When someone redeems it and becomes a member, the original client is entered to win something big – like a free year-long membership.This isn’t about throwing out a “bring a friend” pass and hoping for the best. It’s about building a campaign into your systems and incentivizing the right behavior at the right time. And the best part? When done right, the cost per acquisition is lower than what you'd pay running Facebook ads.This is one of the best referral plays we’ve seen in years – and it might be the most profitable move you make all quar