Built To Grow

If your gym’s offer menu looks like a Cheesecake Factory menu… you’ve got a problem. Too many options might feel helpful — but they often confuse your clients and stall your sales.In fact, the most profitable gyms don’t offer more — they offer less. And it’s not by accident. They’ve found that a simpler, more focused approach makes it easier for clients to say yes — and easier for the business to deliver consistently.In this episode, Tim and Randy break down the three essential offers every fitness business should have — and why most owners are drowning in complexity they don’t need.These three offers, when structured the right way, create a seamless sales journey, keep members longer, and eliminate the need for second consultations or desperate discounting.They also explain how simplifying your services leads to better conversions, smoother operations, and stronger client retention.You’ll learn:Why “the middle offer” closes more clients than any otherHow to structure a trial that converts without giving away