Built To Grow

There’s a difference between smart marketing and flat-out lying. And in the fitness industry, that line gets crossed way too often.In this episode, Tim and Randy call out the rise of shady sales tactics – fake contests, fake scarcity, and scripted urgency plays. Most of the time, these moves come from a place of desperation, not strategy. Business owners backed into a corner start crossing lines they normally wouldn’t, assuming their prospects won’t notice or care.And sure, some of this BS “works.” But at what cost?These shortcuts don’t just lack integrity – they undercut long-term success. When the sale starts with a lie, trust is already broken. And without trust, retention, referrals, and your reputation all take a hit.Tim and Randy offer a better approach: integrity-based selling that builds loyalty, delivers real results, and creates a brand people actually believe in.If you’re in this for the long game, it starts with telling the truth.Tune in and take a hard look at how you’re showing up.Key Takeaways: