Built To Grow

“We’re saving money on rent…” It’s something a lot of gym owners are proud to say.And it’s also one of the most expensive mistakes they make without realizing it. Because what looks smart on paper often creates a problem you can’t outspend your way out of.When the gym’s buried behind a warehouse, tucked in the back of a complex, or missing entirely from search results… that’s not just a location issue. That’s a visibility problem.This episode covers Habit 2 of the 7 Habits of Winning Gyms, and it’s focused on how visibility drives growth and cuts costs. Tim and Randy are explaining why where you’re located – physically and digitally – determines how much you have to spend just to get people in the door.Tune in to hear what really happens when a gym trades square footage for foot traffic – and why saving on rent usually ends up costing a lot more.Winning gyms don’t wait to be found. They position themselves to be seen. And once you see the numbers, it’s hard to ignore.Tune in.Key Takeaways: Intro (00:00)Winnin