Built To Grow

Have you noticed that most gyms look alike?The offers are recycled – “first week free” deals and other copy-and-paste promos. The ads all sound the same. The classes run at the same time. From the outside, it looks fine. But under the surface, that copycat approach is the reason so many owners end up just blending into the crowd: there’s no real edge.The truth is, a lot of the industry isn’t moving forward – it’s running the same plays over and over again.Winning gyms step out of that loop. They recognize opportunities before they’re mainstream, they test ideas others dismiss, and they’re not afraid to take a risk while the rest of the market hesitates. Sometimes that means reshaping schedules, sometimes it’s shifting billing structures, or leaning into tools like AI. The advantage comes from trying what hasn’t already been copied to death.This episode unpacks Habit #5 of the 7 Habits of Winning Gyms series: why winning gyms seek the competitive edge. Tim and Randy break down how smart owners challenge indust