Built To Grow

Most gym owners open a second location and hit a wall. Devin Gage is building to 100.In just over two years, he’s grown from one gym in Pennsylvania to eight – all corporately owned, all self-funded, and all running on a lean, scalable model. Small footprint, low overhead, high-touch service, and centralized systems for everything else.Each location is under 2,000 square feet, costs about $75K to open, and runs on 2.5 staff. Break-even is around 60 members. No in-person sales – all memberships are sold over the phone by one rep using a structured script and handoff process. That single rep is booking 20-30 trials a week across all locations.In this episode, Tim and Randy sit down with Devin to unpack what’s actually working. They talk about:early mistakes and the failed California testhow the centralized sales handoff workswhat Devin looks for in a facility leaderhis data-driven accountability processand why grand openings are still a work in progressTune in and learn what real multi-location growth looks lik