Built To Grow

If you’re still running a CrossFit gym in 2025, you’re either in denial… or really good at ignoring Google Trends. The momentum’s gone. People aren’t searching for it like they used to. In fact, interest is down 75% since 2015. Affiliates keep closing. And the brand that once pulled in foot traffic now delivers less value and more baggage. It offers no support or structure. Just a name tied to a model that hasn’t evolved. In this episode, Tim and Randy talk about what’s really going on under the hood – and it’s not just about the name on the door. They get into the deeper issues with the model itself, how it clashes with what today’s clients actually want, and the mistakes gym owners keep repeating – even after they ditch the CrossFit name.