Built To Grow

In this episode, Randy and I break down direct response marketing in the gym industry—what it is, why it works, and why most gyms rely on it too heavily. Direct response is built around offers, urgency, and immediate action, which means it mostly converts the small percentage of people already ready to join a gym.We talk about why gym marketing offers eventually stop working, how ad fatigue happens, and why relying only on promotions is like constantly withdrawing from a “goodwill bank account” without making deposits.