Medill IMC's podcast
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- Duración: 0:14:43
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Northwestern University's Don Schultz, the "father of Integrated Marketing Communications"
20/11/2007 Duración: 14minDon Schultz is Professor Emeritus at Northwestern University's Integrated Marketing Communications program. As innovator and "father of Integrated Marketing Communications," he discusses the history of IMC, current views of marketing, and global perspectives of IMC.