Side Hustle With Soul | Business | Entrepreneurship | Personal Development | Creating A Side Hustle

In this episode of 'For the 23%', Dielle McMillan shares her top business lessons from 2025, emphasizing the importance of skills over goals, the necessity of taking risks, and the value of making mature business decisions. She discusses how grief can signify growth and introduces the concept that 10X growth is easier than 2X, encouraging listeners to embrace change and focus on long-term success. 00:00 — Introduction to the Podcast and Mastermind Program 02:21 — Top Business Lessons from 2025 03:48 — Skills Over Goals: The Key to Success 11:06 — The Importance of Risk in Business 20:05 — Making Mature Business Decisions 25:17 — Grief as a Sign of Growth 30:57 — 10X is Easier than 2X: A New Perspective For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @fort

In this episode of 'For the 23%', Dielle McMillan shares her insights and lessons learned from 2025, focusing on sales strategies and the importance of adapting to changing market conditions. She emphasizes the need for women of color entrepreneurs to embrace in-house learning, prioritize lead generation, and create urgency in their sales offers. Dielle also discusses the significance of human-centered sales experiences and the impact of specific outcome themes in marketing. This episode serves as a guide for entrepreneurs looking to scale their businesses sustainably while maintaining a connection with their audience. 00:00 — Introduction to the Podcast and Mastermind 02:21 — Sales Lessons from 2025 03:16 — Embracing Change in Sales Strategies 05:06 — The Importance of Learning In-House 10:56 — Creating Specific Outcome Themes 15:27 — Prioritizing Lead Generation 20:08 — Creating Urgency in Sales Offers 28:11 — Human-Centered Sales Experiences For the 23% is the women of color business and entrepreneurship p

In this episode of 'For the 23%', host Dielle engages in a deep conversation with Eduek Brooks about the experiences of women of color in entrepreneurship. The discussion covers personal debt stories, the importance of mindfulness in spending, the concept of lifestyle creep, and the necessity of having a financial surplus. The speakers emphasize the need for intentionality in financial decisions and the mindset shifts required to achieve financial abundance. In this conversation, the speakers discuss the mental barriers that prevent individuals from pursuing their financial goals and the importance of financial awareness. 00:00 — Introduction 02:42 — Debt Stories and Financial Mindfulness 05:55 — Lifestyle Creep and Financial Awareness 09:51 — Intentional Spending and Living Within Means 14:50 — Understanding Surplus and Financial Goals 18:08 — Mindset Shifts for Financial Abundance 21:45 — Overcoming Mental Barriers to Success 23:37 — The Importance of Financial Awareness 27:52 — Investing: A Path to Financi

In this episode of 'For the 23%', host Dielle speaks with Eman about the importance of email marketing, storytelling, and specificity in copywriting. They discuss how personal stories can create relatability and connection with audiences, leading to better sales. The conversation also covers strategies for engaging different types of decision-makers and the value of creativity in email campaigns. Eman shares insights on how to improve writing skills and the necessity of living life to gather stories for effective communication. In this conversation, the speakers delve into effective email segmentation strategies, emphasizing the importance of personalizing the selling experience for different audience segments. They discuss the unique challenges and perspectives of women of color entrepreneurs, particularly in navigating identity and representation in business. The conversation highlights the significance of understanding audience needs and the long-term nature of segmentation strategies, while also addressin

In this episode of 'For the 23%', host Dielle McMillan introduces a new framework for understanding client needs, emphasizing the importance of aligning content and sales strategies with what clients are currently experiencing. She outlines four key questions to help entrepreneurs identify their clients' needs, challenges, and fears, ultimately guiding them to create more relevant and impactful offerings. The conversation highlights the significance of addressing current events, client struggles, pre-steps in their journey, and their fears to foster hope and connection in business. 00:00 Introduction to the Podcast and Host's Journey 00:29 Understanding Client Needs: The New Framework 01:49 Key Questions for Identifying Client Needs 06:18 Exploring Current Challenges and Failures 12:46 Addressing Fears and Providing Hope Connect with Dielle at For The 23%: Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this episode of 'For the 23%', host Dielle McMillan shares insights on how to create effective sales ideas for women of color entrepreneurs. Drawing from her recent successful summit launch, she outlines four key components of a good sales idea: freshness, urgency, interactivity, and exclusivity. Dielle emphasizes the importance of understanding current market trends and engaging with clients to build trust. She encourages listeners to develop unique sales campaigns and offers practical advice on how to implement these strategies in their own businesses. 00:00 — Introduction to the Podcast and Host's Journey 00:54 — Reflecting on a Successful Launch 02:48 — Key Components of a Good Sales Idea 06:09 — The Importance of Freshness in Sales Ideas 08:52 — Creating Urgency in Sales Strategies 11:47 — Interactive Sales Experiences for Engagement 14:51 — The Power of One-Time Only Offers 17:04 — Conclusion and Call to Action For the 23% is the women of color business and entrepreneurship podcast hosted by multi-mi

In this episode of 'For the 23%', host Dielle discusses the significance of focusing on the quality of ideas rather than merely executing actions in business. She emphasizes that successful entrepreneurs prioritize creative thinking and innovative concepts to attract and convert clients. Dielle shares personal experiences and strategies for generating strong ideas, encouraging listeners to adopt a creative mindset and allocate time for brainstorming. The episode aims to empower women of color entrepreneurs to build wealth and change the face of entrepreneurship through effective idea generation. 00:00 — Introduction to the Podcast and Its Purpose 00:29 — The Importance of Ideas Over Actions 05:09 — The Power of Quality Ideas in Business 10:38 — Adopting a Creative Mindset for Success For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of bu

Jereshia Hawk and Dielle Charon discuss innovative selling strategies, the importance of taking a sabbatical, and how to navigate life changes while adjusting business models. They explore the concept of sustainability in business and how to prepare for motherhood, emphasizing the need for resourcefulness and self-trust in entrepreneurship. 03:22 — The Power of Waitlists in Selling 07:39 — Creating Exclusivity and Personal Connection 13:47 — Understanding Sabbaticals: Purpose and Experience 20:58 — The Importance of Taking Breaks 25:45 — Business Model Evolution: Pre and Post Sabbatical 40:34 — The Journey to Self-Trust in Entrepreneurship 43:49 — Navigating Business Models and Sustainability 45:52 — Understanding Seasonal Sustainability in Business 50:56 — The Importance of Operational Soundness 58:38 — Preparing for Motherhood as a Business Owner Connect with Jereshia: Website: jereshiahawk.com Instagram: @jereshiahawk Podcast: Jereshia Said Podcast Connect with Dielle at For The 23%: Website: forthe23p

Dielle and Keenya dig into why live selling converts so well, how to title and structure a livestream, and the mindset it takes to “command the room.” Keenya shares the balance between alter ego and authenticity, plus concrete ways to stay consistent without over-polishing. They map out five priorities for TikTok heading into 2025–26, including longer videos, lives, and choosing a clear on-platform persona. The conversation widens to safety, identity, and entrepreneurship for women of color—including financial safety, healthcare, and building a business that supports your nervous system. Chapters: 02:01 — Why Live Beats Short-Form for Sales: Energy, QVC effect, and seeing purchases roll in during a stream. 04:44 — Titles & Run-of-Show: Writing scroll-stopping live titles, using audience language, and teaching first before Q&A. 05:35 — Commanding the Room: Nerves, mindset, and using an alter ego while staying authentic. 14:37 — Cadence for Growth: Morning vs evening shows, consistency, and multi-pl

In this episode of For the 23% podcast, host Dielle Charon shares her journey and insights into the world of podcasting, particularly for women of color entrepreneurs. She discusses the benefits and challenges of podcasting, the different formats available, and the essential types of episodes to create. Dielle emphasizes the importance of understanding the logistics of starting a podcast, strategies for growth, and common mistakes to avoid. She also reveals her plans for the future of the podcast, including more interviews with inspiring women of color. Chapters 00:00 Introduction to For the 23% Podcast 00:53 The Power of Podcasting for Entrepreneurs 05:03 Understanding Podcasting Downsides 07:10 Podcast Formats: Thought Leadership vs. Creator 11:12 Essential Podcast Episode Types 23:27 Logistics of Starting a Podcast 28:59 Strategies for Growing Your Podcast 33:30 Common Podcasting Mistakes and Lessons Learned 37:08 Future Directions for the Podcast   For the 23% is the women of color business and entreprene

Learn why Dielle created a membership and everything included in the Everything Sales & Money Membership. See how it is different from every other offer she's offered, the unique features not listed anywhere else, and how it will help you sign high ticket sales. Join the membership HERE.

Listen to Dielle share the 3 strategies to signing high ticket clients in any economy that aren't often talked about. She shares why posting is not just enough and exactly what you need to focus on to sign high ticket clients regardless of what the market is doing. Join the High Ticket Economy Summit HERE. forthe23percent.com/summit Join the Everything Sales & Money Membership HERE. forthe23percent.com/everything-sales

Listen to this live video from Jasmine Haitalani and Dielle Charon on what works on Instagram. They unpack Reels, Threads, Carousels, and IG stories on how to convert in 2025.  This is a sneak peak on what you can expect when you join us in the high ticket economy summit: sign HERE to get free access - forthe23percent.com/summit.

Listen to Dielle has she breaks down four key shifts you need to implement in order to sell high ticket in any economy. Learn the mindset tools and the marketing shifts you need to create trust and urgency with your buyers.  Join the High Ticket Economy FREE Online Summit here: forthe23percent.com/summit

Listen to this episode where Dielle tells you exactly how to fix your biggest business problem by the end of the year, not wait for the new year. She breaks down why this is important, how to choose your goal, and her 5 step process on how to fix your biggest problem by the end of the year. You'll also hear behind the scenes of her biggest problem and how she's tackling it by the end of 2025.

Stop guessing if something is working in your business and actually fix it in this episode where Dielle shares 3 very simple steps on how to find your areas of weaknesses and grow your business. Join my free sales training here: WOCsalestraining.com

Listen to Dielle share her #1 business and money lesson she learned in her 20s and how to feel create financial safety without growing your bank account. Join my free sales training here: WOCsalestraining.com

Dielle breaks down if you've been frustrated with content, haven't seen a ton of growth, and how to get back to loving content and believing in yourself as a content creator (even if you just cringed at that word!) Join the Everything Sales & Money Membership to dive deep into Content Heartbreak and how to start going viral: forthe23percent.com/membership

In this epsiode, Dielle shares her webinar recording of her presentation on why your business is better than a 9-5. Learn more about her business strategy to creating 5-10k months on part time hours so that you can be a full time coach.  Join Everything Fulltime before we raise the price now! forthe23percent.com/group

Dr. AJ shares her incredible journey from winning over a million dollars in grants for her personal and professional life to helping other Black women small business owners secure grant funding. Learn how Dr. AJ transitioned from a social worker to a successful coach, created multiple revenue streams, and made six figures while working part-time. The conversation delves into the importance of community, resilience, and leveraging unique skills for financial freedom. Tune in for insights on implementing sales strategies, overcoming identity struggles, and creating transformative coaching experiences.