Foster Web Marketing Podcast

The True Value of Honest PPC Work Featuring Craig Weatherly Craig started his journey in 2001 at New Horizons Computer Center, a local technical institute with a direct focus on web design and SEO. He brings his SEO and digital marketing experience which was spent in competitive markets such as automotive and tourism. Craig has a passion for helping business owners achieve their goals with ever-changing digital platforms.  Here’s a glimpse of what you’ll learn:  How an SEO expert chooses keywords How to use your organic content in your PPC campaigns The importance of targeting by geography and demographics Best practices for writing compelling PPC content In this episode… PPC has always been a topic of hot debate at FWM - but the consensus is, at the end of the day, it has its purpose. The trick is, utilizing it honestly and effectively. Flushed by marketing companies who will careless max out budgets to gauge legitimate businesses of their profits, many industries have grown tired of utilizing thi

Serial entrepreneur Chad Rubin is the Founder and CEO of Profasee, a dynamic platform designed to help brands on Amazon predict the perfect price for their products. Chad’s career in e-commerce has allowed him to develop key SaaS skills while learning how to capitalize on opportunities and build stable futures for brands and companies alike. He graduated with a Bachelor of Business Administration from the University of Massachusetts Amherst and has since been on a mission to help brands reclaim their profitability on the global market. In this episode… The future of your business lies in adaptability that advances prosperity. How can you guarantee brand stability against something so unpredictable? The kind of adaptability that entrepreneurs need to pay close attention to in the coming years is the dynamic representation of our societal and market needs. Incorporating the right tools into your personal and professional routine ensures you stay one step ahead of the competition. The rapid technological innovat

Jessica Taveras is the Digital Marketing Coach at Foster Web Marketing, a company that specializes in marketing strategies suitable for medical, legal, and service businesses. Jessica’s expertise in the marketing industry allowed her to develop key skills in advertising, SEO, customer relations, and management, which she utilizes when coaching clients on how to achieve marketing success. She earned her Bachelor’s Degree in Communications from Kean University in New Jersey. In this episode… Marketing can seem like science to entrepreneurs who are unaware of the best ways to approach and use its knowledge. What is the best place to start building your company’s marketing strategy? Before shooting blindly into the digital world, consider your business values and your target audience. Understanding what you want to convey to your clients plays a big role in building a marketing framework that works best for your practice. Another advantage for your strategy is having a marketing coach help you recognize the funda

Toby Crandall is the CTO at Foster Web Marketing, an award-winning agency that provides customized marketing solutions for law firms, medical practices, and service businesses. He has been part of the IT and marketing industries for over 20 years while developing his skills in multiple leadership positions. In this episode… As the web has become a more sophisticated place, there has been a rise in malicious cyber attacks. How can you ensure that your business and clients’ data are protected? For a business to operate successfully, it needs to be insured against possible disasters. One such insurance comes in the form of cybersecurity software that helps businesses thrive in the hostile environment of the internet. The importance of establishing security protocols for your company lies in the assurance of client data protection and the significantly reduced risk of operational integrity breaches. This extra layer of protection is what allows entrepreneurs and companies to focus on what is most important for th

Dr. Brad Schaeffer is a Board Certified Podiatric Surgeon and has established a private practice located in Central Park, New York, called SOLE. He is also the co-host of TLC’s show My Feet Are Killing Me, where he showcases his medical expertise with compassion and professionalism. Dr. Schaeffer is admired for his dedication to helping patients by continuously developing his surgical techniques and medical practice. In this episode… When creating a business, there’s always one question of great importance: How can you make your practice stand out? Though most business owners find themselves at a loss when trying to answer that question, it’s not an impossible task. Expanding your understanding of marketing strategies is important for managing your long-term career goals and executing your business vision. And who better to help you build an outstanding business than an experienced marketing coach? In this episode of The World of Marketing, Tom Foster Jr. welcomes Dr. Brad Schaeffer, Board Certified Podiatric

Susie Bacus is the Director of Marketing Services at Foster Web Marketing. This award-winning marketing firm provides custom-tailored solutions for medical practices, service businesses, and law firms. Susie’s entrepreneurial spirit motivates her to help others by always adapting to challenges and finding innovative ways to create long-lasting change. She graduated from Radford University with a B.S. in Communications and Public Service. In this episode… As concern rises over the latest AI, entrepreneurs and business owners are at odds over the lasting impact of such tools. Will AI completely change the future of business?  The truth is that companies have already started leveraging the convenience of AI tools in one way or another. It helps them stay competitive by improving efficiency and creativity in the workplace. Even with the doubts surrounding the use of AI-generated content, it’s important to understand the potential benefits it poses to the growth and success of businesses. In this episode of The Wo

William Harris is the Founder and CEO of Elumynt, an award-winning e-commerce marketing agency that utilizes the latest AI technologies and strategies to help businesses achieve their goals. As a marketing agency expert, William has had the opportunity to work with name brands and companies such as Nike, Nickelodeon, and Jack Daniels to substantially improve their business growth and revenue. In this episode… Stop setting meaningless target goals that only hurt your business. The modern way to successful and profitable growth is optimized efficiency. But how do you achieve that? The decline in net profit is often the result of internal miscommunication between departments. That’s why optimizing your business’ efficiency is the key that will revitalize your growth opportunities. Combining that with the understanding of different metrics for your company’s departments opens the door to truly maximizing profit. This formula allows businesses to focus on the most important elements crucial to success. In this epi

Accomplished writer and editor Dana Hinders is also the Director of Content Operations at Foster Web Marketing, an award-winning marketing firm with a focus on tailored solutions for attorneys and podiatrists. Her lifelong passion for writing drove her to excellence as she developed her creative and research skills in multiple leadership positions throughout her career. Dana graduated with a Bachelor’s degree in journalism and mass communication from the University of Iowa. In this episode… We live in an age where AI creates sophisticated content a thousand times faster than humans. Despite this being a fascinating addition to our lives, it poses a threat to organic content creation in every industry. So how will the future of copywriting survive in the challenge against computers? The good news is that AI still cannot fully capture an organic tone in copywriting. However, digital content has seen an increase in creative competitiveness that may not be going away anytime soon. Fortunately, this provides an op

Isabelle De Leon is the Project Manager at Foster Web Marketing, a marketing firm with a unique approach that enhances brand individuality and improves overall business success. She is also a longtime drummer with a strong passion for music, and she’s had the opportunity to work alongside a variety of artists and bands. Isabelle earned a bachelor's degree in jazz studies from the University of Maryland. In this episode… Entrepreneurs and marketing professionals will agree that opportunities do not simply happen to those who wait; instead, opportunities must be created. And in business, that kind of mindset will lead you to success. In a dynamic and cutthroat market, opportunities mean everything. Entrepreneurs must always be ready to face stiff competition and rising innovation to reach success. However, it’s easy to falter along the way and lose your sense of direction. How can you prepare yourself for the career of your dreams without losing your motivation? In this episode of The World of Marketing Podcast

Bob Battle is a Virginia-based veteran DUI, traffic, and criminal lawyer with more than 30 years of experience. Bob created his law firm, Bob Battle Law, where he focuses on providing an expert defense to people charged with serious traffic offenses in federal and state courts. Bob attended the University of Notre Dame and later earned his law degree from William & Mary Law School in Virginia. Chip Franklin is an award-winning and longtime producer, writer, filmmaker, and talk show host whose creative content has reached millions of views. Chip also devotes his time to music and stand-up comedy, but above all, his true passion is creating content that is seen and heard across multiple platforms. In this episode… To be heard in the vast digital space of the internet, your content needs to be noticed. Reaching a desired viewership can seem daunting, but there are strategies to help expertly market your business on social media. The demand for consumable content has increased exponentially over the last deca

Kevin Mottley is a lawyer and owner of The Mottley Law Firm which is comprised of legal professionals specializing in brain and personal injury litigations. Kevin’s true passion lies in representing traumatic brain injury(TBI) survivors, as it requires diligence, a special approach, and an understanding of current advances in the medical field. In this episode… When people have a specific health problem, they typically go to a specialist and not just any general practitioner. However, in such a generalized market, it becomes increasingly difficult to find the right service or product that best suits our needs.  That is why business niches are so important. Serving a specific niche caters to people who know what they are looking for and who value quality above all. Setting a focus for your business is crucial for establishing successful competitive strategies that set you and your business apart by displaying professional credibility and responsibility. In this episode of The World of Marketing, Tom Foster Jr.

Gretchen Upright has been the Senior Project Manager, and later the COO, at Foster Web Marketing. Her outstanding technical skills allowed her to develop an impressive career in finance and marketing, excelling at leadership and operation positions. Gretchen is now happily retiring to start a new chapter in her life and pursue other interests. In this episode… Nothing can compare to the experience and skills gained through time and dedication. However, developing certain abilities during our careers can make a great impact on industries, technologies, businesses, and even people. A 15-year-long partnership comes with business achievements and milestones that are hard to summarize. As Tom and Gretchen recall the amazing progress they have made over the years, they also share some valuable strategies and tools for building trust within a team and recognizing talent. In this episode of The World of Marketing, Tom Foster is joined by Gretchen Upright, COO at Foster Web Marketing. They discuss the challenges of es

Brenda Geiger is the Founder and CEO of Geiger Law Office, a law firm that specializes in estate and asset protection solutions. Aside from being a successful lawyer, Brenda is also an active public speaker and coach on a variety of business protection topics. Her passion for law and business drove her to author several books, including Estate Planning Secrets of the Affluent. In this episode… As many lawyers are not well-versed in business solutions, it can be daunting to start a law firm from the ground up. However, with the right resources, legal professionals can create their own career paths in this dynamic industry. With optimized coaching strategies, lawyers can work towards creating a successful business. Maintaining competitiveness is a challenge, however. Personalized solutions and resources can help achieve the business stability that every entrepreneur and business owner strive for. In this episode of The World of Marketing, Tom Foster Jr. is joined by Brenda Geiger, Managing Attorney at Geiger La

Pooya Abka is the CEO and Co-founder of Intaker, which develops interactive chat solutions for law firms. Pooya’s marketing expertise comes from previous experience as a digital consultant and his various entrepreneurial ventures, including assisting start-ups from the ground up. He earned a bachelor’s degree in engineering from The University of Sheffield and a master of science in management from Imperial College in London. In this episode… Sometimes, problems require professional solutions that take more time than people are prepared to sacrifice from their busy lives. The question then becomes: how can businesses adapt to client needs even before making first contact? Can AI help clients find the right business that suits their needs?  The truth is that AI is very much imbued in every technology we use today. However, in business, AI has become a powerful tool that can help bridge the gap in communication between consumers and producers. In a way, companies can reach more potential customers by leveraging

Ben Breslerman is the Senior Digital Marketing Strategist and SEO Analyst at Foster Web Marketing. Ben’s deep understanding of analytics, consumer engagement, and email marketing allowed him to develop his skills in SEO and operations through different leadership positions throughout his career. He earned a Bachelor of Science at Arizona State University. In this episode… The rapid change in digital marketing trends can greatly affect company strategies. So, what can help your business decide whether or not to invest in change? As leading search engines develop more specialized features to improve both the developer and user experiences, it’s crucial to know what to look for when adapting your marketing strategies. By understanding the benefits of utilizing Google’s most effective SEO tools, companies can make informed decisions that can significantly increase business discoverability and profitability. In this episode of The World of Marketing, Tom Foster Jr. is joined by Ben Breslerman, Senior Digital Marke

Business consultant Richard James is the Founder of Your Practice Mastered, LLC, a membership group focused on coaching attorneys and small law firms to achieve better business results and earnings. After purchasing his first small business when he was 25, Richard created a practice to help lawyers build successful businesses and he shares his 30+ years of expertise in the marketing and sales industries. In this episode… Are you struggling to make time for your family and friends? Does your practice underperform, but you are unsure why? What if there’s a way to change all that? Lawyers often know very little about running a successful business and they stress when their practice is not performing well. The good news is that it’s possible to build a thriving law firm and take some well-deserved time off without jeopardizing your profitability. Richard James has proven ways to help lawyers build strong businesses and grow their firms.  In this episode of The World of Marketing Podcast, Tom Foster Jr. welcomes R

Atiba de Souza is the CEO of Client Attraction Pros, a specialized video marketing company that helps entrepreneurs and businesses attract more clients through strategic and creative video solutions. Atiba has been part of the marketing and tech industries for over 20 years and his passion for creative brand-building has helped companies shape communities for like-minded individuals. In this episode… No matter the occasion, we are all surrounded by one form of video content or another. It’s an engaging way to introduce a large amount of information, and it can be especially helpful for visual learners. But can that be turned into a powerful marketing solution for your business? You might be surprised how easy it is to create video content that will leave a lasting impression on consumers. Your business can benefit from planning the type of content based on what is most appealing to your audience. Establishing clear goals that engage with your audience is imperative to any successful marketing campaign, and th

Gary Sarner is the Founder of ROI360+, a marketing company that provides innovative solutions and strategies to businesses with a focus on radio advertisement. Gary’s expertise in the broadcast industry has allowed him to gain a unique perspective on advertising solutions which he now implements to help businesses reach media success. In this episode… Our private and professional lives are almost completely digital; however, there’s a powerful marketing tool that has been left behind: radio advertising. Although we may not think about radio as an effective marketing channel, we are surrounded by it everywhere. The radio station playing in the background of a cafe, the subway, or the grocery store is an effective advertisement method that works when people are away from digital distractions. When building a brand, it’s important to understand the market you want to influence in order to reach a much bigger audience. This is done by utilizing all marketing channels, not just the digital ones. Designing a creati

Kim Walsh Phillips is the CEO and Founder of Powerful Professionals, a coaching company that educates entrepreneurs on how to effectively scale their businesses. Kim took her background in PR and branding and integrated it with direct response marketing in a unique representation of the industry’s strategies as a recipe for success for all types of businesses. She also authored The Ultimate Guide to Instagram for Business and The No B.S. Guide To Direct Response Social Media Marketing. In this episode… Scaling a business is not easy and there are many ways to go about it. But how can you achieve your business goals faster by modernizing your marketing strategies? Entrepreneurs and companies have much to gain by utilizing the advantages of social media. Combining direct marketing strategies with creative social media outreach can help generate leads, build lasting client relationships, and increase profitability. Not only that, but building a healthy social media program makes your business scaling process exp

Heather Holloway is the Founder and CEO of Holloway Media Services, a marketing company that provides a wide range of social media solutions. Heather is a certified social media marketing expert. She acquired unique broadcasting expertise by working as a radio and TV producer, which allowed her to explore her career as an entrepreneur and start her own business, the Holloway Media Services company, in 2017. In this episode… Do you often feel your business is stuck or as if your message is not being heard? How can you reach your business goals without sacrificing precious time and resources? Heather Holloway believes understanding your audience is key to creating successful advertising campaigns. When done correctly, social media marketing can be a great tool that propels the growth of your business without having to spend a fortune.  In this episode of The World of Marketing, Tom Foster Jr. welcomes Heather Holloway, Founder and CEO of Holloway Media Services. They talk about how the laws of good marketing ha