Pt Pintcast

In this episode of PT Pintcast], we sit down with Garrett Drumheller, the visionary behind the innovative Nordstick, to explore his incredible journey from sketching ideas on the back of a napkin to building a multi-million dollar product. Garrett shares his insights on market validation, scaling strategies, and the importance of perseverance in the world of physical therapy entrepreneurship. Whether you're a PT with a budding idea or an entrepreneur looking for inspiration, this episode is packed with actionable advice and powerful lessons.00:00 - Introduction to Garrett Drumheller and Nordstick03:12 - Strategic Partnerships: The Key to Scaling07:45 - Validating the Market for Nordstick12:33 - From Amazon Success to Brand Building17:21 - Overcoming Challenges and Growing Pains22:00 - Advice for PTs with Innovative Ideas26:15 - Parting Thoughts: Perseverance and Catching the WaveKey Points Discussed:The importance of strategic partnerships in scaling a PT product.How to validate your market and identify deman

Jimmy McKay is joined by Tony Maritato and Dave Kittle to discuss the essential need for physical therapists to pivot and adapt in an ever-evolving healthcare landscape. Inspired by the rise of Ozempic and Weight Watchers' massive industry shift, the trio explores how PTs can embrace innovation, rethink marketing, and develop creative strategies to stay relevant and successful.They get into the parallels between the weight-loss industry's pivot and what physical therapy professionals need to do in response to declining referrals and reimbursement changes. With practical insights on how to innovate through personalized programs and creative outreach, this episode is packed with actionable ideas.Key Points Discussed:The impact of Ozempic and Weight Watchers' pivot on the healthcare industry and how it parallels challenges in physical therapy.Why physical therapists need to adapt or risk extinction in a rapidly changing market.Creative marketing tactics like lumpy mail and direct mail campaigns to engage patient

We explore innovative strategies to scale your concierge physical therapy practice by leveraging platforms like Bark and Thumbtack. How to attract high-paying clients in major cities, how creative pricing models can boost your business, and the importance of delivering value in every patient interaction. We dive deep into real-world use cases, effective communication tips, and the art of converting massage therapy leads into long-term physical therapy clients. Perfect for PTs, OTs, and healthcare entrepreneurs looking to optimize their pricing strategies and grow their practice in competitive markets.Key Takeaways:How to use Bark and Thumbtack to find clients and market concierge services.Creative pricing models for premium physical therapy services.Understanding and leveraging client perceptions of value.Converting massage therapy leads into physical therapy clients.Building a sustainable practice through strong community relationships.

Jimmy McKay, alongside co-hosts Tony Maritato and Dave Kittle, dives deep into the art of patient communication and how effective questioning can elevate your practice. Whether you're running a cash-pay physical therapy clinic or an insurance-based one, understanding your patient is key. This episode breaks down essential strategies to ask the right questions, build trust, and convert potential patients into loyal clients. Learn how to connect on an emotional level, overcome objections, and create a seamless patient experience. Perfect for physical therapists and healthcare business professionals looking to enhance their communication and marketing skills.Key Points Discussed:The 5 critical questions that help you understand your patient’s emotional triggers.How to overcome patient objections without being pushy.The importance of recording calls to improve communication and patient experience.Using open-ended questions to create deeper patient connections.Why understanding the “why” behind a patient's goals i

Innovative strategies that physical therapists can implement to enhance patient experience, retention, and practice growth. Whether you're running a cash-based practice or navigating the challenges of insurance, this conversation is packed with actionable insights to help you stand out in a competitive market.Key Points Discussed:Pre-Payment and Screening Processes: Discover why taking payment at the time of booking can streamline your operations, reduce no-shows, and improve patient commitment.Transforming Patient Paperwork: Learn how to turn the often-dreaded paperwork process into a positive experience that engages patients from the moment they walk in the door.Creating Memorable Patient Experiences: Explore creative ways to build strong relationships with patients, from simple gestures like offering personalized care to incorporating multi-sensory experiences in your practice.The Power of Emotional Triggers in Patient Retention: Understand how identifying and addressing the emotional motivations of your p

In this episode, we dive deep into the world of elite athletic performance and rehabilitation with physical therapy expert Phil Plisky. Key Takeaways:1. Importance of systematic testing and intervention in physical therapy to improve athletic performance and prevent injuries.2. The value of humility and curiosity in the pursuit of knowledge, especially among top professionals in the field.3. Strategies for effectively communicating and building buy-in with patients/athletes, such as understanding their goals and priorities.4. The power of repetition and consistency in sharing information and expertise, even when it feels uncomfortable.5. The need to focus on the fundamentals and foundational elements of movement, strength, and mobility, rather than relying solely on high-tech equipment.6. The underrated impact of nutrition, sleep, and mental health on recovery and testing outcomes.

The critical strategies for enhancing patient experience in private practice physical therapy. We discuss the complexities of dealing with insurance companies like UnitedHealthcare and how understanding the "game" can help you succeed in your business. Whether you're struggling with patient retention or navigating the challenges of reimbursement, this episode is packed with actionable insights to help you thrive.00:00 - Introduction and Overview04:27 - Understanding the Patient Experience11:56 - Handling Negative Patient Interactions19:30 - Strategies for Improving Patient Retention24:45 - Importance of Clinician-Patient Rapport32:21 - The Role of Exam Rooms in Physical Therapy40:26 - Challenges with Insurance Reimbursement46:48 - UnitedHealthcare and Reimbursement Issues53:00 - How to Communicate Insurance Changes to Patients57:45 - Parting ShotsKey Points Discussed:How to deliver a top-notch patient experience that keeps clients coming back.The pros and cons of dropping low-reimbursement insurance plans, in

In this episode of PT Pintcast, host Jimmy McKay sits down with business strategist and coach Sturdy McKee to dive deep into the future of physical therapy (PT) marketing and recruitment. Are you struggling with long wait times, high turnover, or disengaged employees? Discover how to attract top talent and differentiate your practice in a competitive market. Sturdy shares his insights on creating compelling job ads, leveraging the power of relationships over transactions, and the importance of being genuine in both client and employee engagement. Whether you're a practice owner, manager, or PT professional, this conversation offers actionable advice to transform your approach to hiring and marketing.Main Topic/Theme:The evolution of marketing and hiring strategies in physical therapy, focusing on standing out in a competitive field and fostering meaningful relationships.Key Points Discussed:The significance of differentiation in marketing and recruitment within the PT industry.The challenges of employee engag

Lance Mabry is a board certified and fellowship-trained physical therapist specializing in Primary Care and Diagnostic Imaging. He has authored over 30 publications focusing on integrating diagnostic imaging into physical therapy practice. Lance also leads continuing education courses in diagnostic imaging at Redefine Health Education.Today's Theme: Mythbusters – Breaking the Myths Around Diagnostic ImagingDiagnostic imaging is often misunderstood. Today, Lance Mabry debunks common myths and shares insights on how physical therapists can utilize imaging effectively.The 6-Pack Topics:Overutilization – Understanding the real issue behind the frequency of imaging.Asymptomatics – Discussing why everyone might have something like bulges but it doesn't always matter.Clinical Correlation – Exploring why imaging results often don't correlate directly with clinical symptoms.