Art Marketing Podcast: How To Sell Art Online And Generate Consistent Monthly Sales

Join us for an insightful conversation with talented photographer John Kennington, who shares his journey of transitioning to full-time photography and the art of selling at shows. With over 50 years of experience, John discusses his strategies for capturing customer emails, the importance of storytelling in his work, and how he balances online sales with in-person events. Discover the challenges and rewards of being a "road warrior" in the art world, and learn valuable tips for aspiring photographers looking to make their mark. Tune in for a wealth of knowledge and inspiration!   (00:00) - Introduction to Email Engagement and Online Business Growth (05:30) - John Kennington's Photography Journey and Art Shows (10:00) - The Importance of Art Shows and Customer Interaction (15:00) - Email Capture Strategies and Follow-Up Sales (20:00) - The Role of Storytelling in Photography Sales (25:00) - Print on Demand and Inventory Management (30:00) - Pricing Strategy and Sales Range (35:00) - Navigating Merchandise Res

Join us for an inspiring episode of the Art Marketing Podcast as we sit down with artist Bob Gherardi, who shares his incredible journey from struggling illustrator to successful fine artist. Discover how Bob transformed his approach to marketing, embraced local art fairs, and found his niche with crows and ravens, leading to a remarkable $30,000 weekend in sales. Tune in to learn valuable insights on pricing, building connections, and the importance of stepping out of your comfort zone in the art world. Whether you're an emerging artist or a seasoned pro, Bob's story is sure to motivate and encourage you on your own artistic journey!   (00:00) - Introduction and Artist's Journey (05:30) - Transition to Fine Art and Early Challenges (10:00) - Rediscovering Art and Joining Art Storefronts (15:00) - Finding a Niche and Art Fairs (20:00) - Sales Strategies and Pricing (25:00) - Online Sales and Marketing Efforts (30:00) - Reflections on Growth and Future Goals (35:00) - Black Friday and Holiday Marketing Plans  

Join us for an inspiring conversation with artist Perry Milo, who shares his journey from street selling to becoming a successful full-time artist. Discover how he leverages social media, guerrilla marketing, and philanthropic endeavors to turn his passion for art into a thriving business. Perry discusses the importance of building connections, being prolific, and the strategies that have helped him navigate the art world. Whether you're an aspiring artist or simply curious about the creative process, this episode is packed with valuable insights and motivation. (00:00) - Turning Passion into Profit (05:30) - Introduction to Perry Milo (10:00) - Perry's Artistic Journey (15:00) - Philanthropy and Art (20:00) - The Importance of Advertising (25:00) - Gallery Experiences and Challenges (30:00) - ArtStoreFronts and Online Presence (35:00) - Marketing Strategies and Social Media (40:00) - Diverse Subject Matter in Art (45:00) - Pricing Strategy and Revenue Sources Perry's Website https://www.perrymilou.com/ Perry

Join us in this enlightening episode as we dive into the inspiring journey of artist Kimberly Camerata, who transitioned to a full-time art career in 2017. Discover how she navigates the challenges of marketing her work, the importance of consistency in engagement, and the impact of introducing new product lines like petite originals and merchandise. Kimberly shares valuable insights on building relationships with her audience and the power of storytelling in her art. Tune in for practical tips on leveraging social media and maintaining a thriving creative business!   (00:00:00) - Introduction to the Podcast and Guest (00:01:00) - Kimberly's Origin Story and Background (00:02:00) - Transition to Full-Time Artist (00:04:00) - Growth and Challenges Since 2017 (00:09:00) - Understanding Sales Patterns and Customer Engagement (00:10:00) - Importance of Consistency in Marketing (00:16:00) - Overcoming Video Posting Anxiety (00:20:00) - The Power of Personal Content (00:22:00) - The Role of Long-Form and Short-Form

Join us for an inspiring conversation with Gen Z artist Betsy Mueller, also known as Betsy Mae on Instagram. In this episode, we dive into her journey from a high school freshman painting for fun during COVID to building a thriving art business with impressive sales on Etsy and social media. Discover how she navigates the challenges of balancing college life with her passion for art, her unique marketing strategies, and her insights on connecting with a younger audience. Tune in to learn how Betsy is shaping her future as a full-time artist while still in school!   (00:00) - Unexpected Success with Prints (05:30) - Introduction of Betsy Mae (10:00) - Betsy's Artistic Journey (15:00) - Finding Her Style and Niche (20:00) - Balancing Art and College Life (25:00) - Sales Insights from Etsy (30:00) - Art Storefronts and Pricing Strategy (35:00) - Marketing and Social Media Approach (40:00) - Engaging with the Audience (45:00) - Future Goals and Opportunities (50:00) - Advice for Aspiring Artists (55:00) - Wrap-Up

Artist Brien Cole’s unique niche in wine and bourbon art has captivated many, and he's here to share his journey, creative process, and marketing insights for aspiring artists. Stay tuned to hear how Brien balances his art with a full-time job and family life, and discover why his work is perfect for man caves, wine bars, and kitchens. Don't forget to like, subscribe, and hit the bell icon to catch all our future episodes! (00:00) Introduction and Excitement for the Interview (00:14) Discovering Brian Cole's Artistic Niche (01:41) The Journey to Becoming an Artist (04:11) Joining Art Storefronts and Marketing Insights (06:00) Exploring the Emotional Connection in Art (12:28) Revenue Streams and Business Growth (15:46) The Power of Niche Marketing and High-Value Sales (19:18) Exploring New Marketing Strategies (20:29) Balancing Art and Family Life (22:31) The Importance of Consistency (25:10) Expanding Product Range with Limited Editions (26:48) Leveraging Print on Demand (27:57) Time Management Challenges (3

Derek Emgee, is a coastal and surf photographer based in San Diego. Derek shares his inspiring journey from a practicing lawyer to a successful photographer, transitioning from a service-based model to a fine art print business. Discover his tips on balancing passion with profitability, the impact of social media, and the importance of constantly innovating in the art world. (00:00) Turning Passion into Business: The Two Mountains (02:10) Introducing Derek: From Law to Photography (03:59) Derek's Journey: From Hobby to Career (05:46) The Art Storefronts Experience (09:23) The Power of Marketing and Merchandise (10:47) Landing Big Deals: Corporate Installations (12:39) Innovative Marketing Strategies (26:18) The Future of Art and Technology (29:30) The One Thing to Improve in Storefronts (29:42) The Power of Innovation and New Ideas (30:19) Unlocking the Creator Economy (30:50) The Potential of Photo Books (31:08) Overcoming Comparison Problems (31:47) The Impact of Books on Consumers (32:57) Exploring Local

In this podcast interview, Patrick speaks with Kelly Corbett, a talented landscape painter based on Vancouver Island, Canada. They discuss Kelly's journey from being a professional photographer to becoming a full-time artist with a successful online presence and substantial local following. Kelly shares insights into her marketing strategies, including her growth on Instagram, the importance of consistent social media engagement, and the benefits of painting publicly. They also touch on the challenges and rewards of managing a balance between art and personal life. (00:00) Introduction to Kelly Corbett (01:35) Kelly's Artistic Journey (03:01) Finding Her Niche (06:05) The Impact of Social Media (08:48) Joining Art Storefronts (09:56) The Power of Consistency (12:18) Merchandising and Gallery Presence (15:22) The Future of Art Galleries (18:27) Navigating Gallery Relationships (18:57) The Case for Opening Your Own Gallery (20:00) Building an Email Marketing Strategy (21:48) The Importance of Consistency (22:2

Photographer and artist Dan Sundahl started his art career on the advice of his therapist.  Art was meant to be a vehicle of healing.  It just so turns out this journey back to health propelled him towards a successful niche and he has not looked back since. Watch the interview on Youtube https://www.youtube.com/watch?v=pCJhDpDFWis (01:20) Meet Dan Sundahl: The Artist Behind the Niche (02:29) Dan's Unique Origin Story (04:14) The Emotional Impact of Dan's Art (05:49) Creating and Connecting Through Art (07:58) The Journey to Success (12:58) The Business of Art (21:29) Growth and Future Plans (23:05) Managing Art and Social Media (23:40) The Art Pricing Debate (24:24) Marketing Strategies and Challenges (25:44) Healing Through Art (26:00) Future Aspirations and Business Goals (26:58) Art Therapy and Personal Connection (31:23) Advice for Aspiring Artists (37:53) The Importance of Delegation (39:52) Conclusion and Final Thoughts Links Dan’s Website https://www.dansunphotos.com/ Dan’s Gallery Site https://ww

Betty started her art business in her mid 50’s and a few years later had a 6 figure per year business.  This is her story and advice for artists looking to do the same. Watch this episode on Youtube https://youtu.be/sqEJFp1ylpw?si=n4I6AIm113vx_M_l (00:00) Introduction to Betty Franks' Artistic Journey (02:22) Interview with Betty Franks Begins (03:15) Betty Franks' Unique Artistic Style (05:10) Betty's Journey to Finding Her Style (13:19) Starting a Business and Marketing Art (15:51) Diversifying Income Streams (22:44) Online Teaching and Course Creation (26:09) Pricing Art and Catering to Audience (28:22) Annual Art Pricing Strategy (28:50) No Sales Policy and Shipping Discounts (29:18) Transition to Offering Prints (30:40) Balancing Gallery Sales and Online Presence (31:07) Negotiating Gallery Commissions (32:08) Connecting with Art Buyers (34:23) Social Media Strategy and Avatars (35:55) Hiring Help and Using Basecamp (37:24) Pinterest and Instagram Focus (44:42) Merchandise and Fine Art America (45:36) Pe

A live video tour of Humble Donkey Studio in Round Top Texas. Over 1mm of art sales in a town of 97 people. Watch this episode (It's must see) https://youtu.be/1khq4KyWlgE?si=SOW9kZ_5TCcZTcnG (00:00) Introduction and Welcome (00:11) Tour of Humble Donkey Studio (00:31) Art Storefronts and Product Offerings (01:26) The Gallery and Original Art (02:31) Expanding the Business (04:28) The Journey to Round Top (05:34) The Role of Art Storefronts (07:39) Marketing and Sales Strategies (18:48) Community Engagement and Events (20:47) The Daily Grind of an Artist (21:05) Balancing Multiple Ventures (21:13) The Importance of Persistence (21:59) Success Stories and Big Breaks (23:10) Leveraging Opportunities for Exposure (24:01) The Role of Luck in Success (24:32) Feedback and Improvements (26:28) The Power of Merchandising (28:22) Maximizing Social Media and Digital Marketing (28:58) Tour of the Gallery and Final Thoughts Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast Links Humble Donkey on Ins

An in-depth interview with artist Hava Gurevich. She covers how her art career started. What has worked along the way and how she finally decided to go full time.   (00:00) Introduction to the Artist Interview Series   (00:35) Hava's Artistic Journey: From Photography to Painting   (02:16) Joining Art Storefronts: The Turning Point   (03:31) First Year Challenges and Successes   (10:09) The Power of Social Media and Reels   (12:51) Exploring Niches and Diversifying Art   (21:38) Advice for New Artists and Customer Acquisition   (24:47) The Collector Phenomenon   (26:09) Transitioning to Full-Time Art Business   (28:17) Merchandising and Marketing Strategies   (30:59) The Power of Merchandise as Advertising   (37:14) Community and Peer Support   (41:09) Exploring New Product Ideas   (46:49) Conclusion and Future Plans   Links Watch this episode on Youtube https://www.youtube.com/watch?v=41d-iYUpPjI Hava on Instagram https://www.instagram.com/havagurevichart/ Hava’s Website https://www.havagurevichart.com/  

Summer selling season, the creator economy & importance of story in art sales (00:00) Introduction and Podcast Overview (00:59) The Importance of Summer for Art Sales (07:05) Understanding the Interest-Based Algorithm (13:38) Examples of Creative Success Stories (17:34) The Power of Social Media for Artists (23:33) The Rise of the Content Creator (23:53) The Power Shift in the Art World (24:38) The Creator Economy: A New Era (27:01) The Importance of Storytelling in Art (27:38) Case Study: Tim Laman's Wildlife Photography (30:10) Building a Fanbase Through Story (33:26) The Value of Process Over Product (40:52) Final Thoughts and Key Takeaways Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast Links Full episode on Youtube https://www.youtube.com/watch?v=CaO0pRS72iM dpcustomsmx https://www.instagram.com/dpcustomsmx/ Artist Andrew Scott https://www.instagram.com/andrewscott_art/ Dave Pollot https://www.instagram.com/davepollotart Tim Laman https://www.instagram.com/timlaman/ Ti

You know you need to advertise, you know social media ads don't work so let's get creative with an inexpensive but highly effective technique...post cards dropped on doorsteps. Chapters (00:00) Introduction to Creative Advertising for Artists (00:48) The Power of Local Marketing (01:34) Real-World Marketing Inspiration (02:57) The Cyclical Nature of Advertising Trends (04:36) Challenges with Social Media Ads (05:26) Reviving Direct Mail Marketing (07:24) Practical Steps for Postcard Marketing (14:13) Designing an Effective Postcard (23:26) Final Thoughts and Encouragement   Links Vista Print Link https://www.vistaprint.com/marketing-materials/postcards   Google Voice https://voice.google.com/   Image of my Neighbors Postcard https://drive.google.com/file/d/1VcXSBc7g2kep4a7gCdjKr3XhcM8toX1n/view?usp=drive_link   Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast  

Shownotes:

We start with the answer to the question, talk about merch broadly, and talk about cell phone cases specifically and tactically

Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem Shownotes:

Nick and I talk about what to do to sell art between now and Father's Day, following economic drivers with your art business, custom artwork strategies, the power in not giving up, and the importance of acquiring new customers.   Links from the show: The Custom Artwork Strategy How to Price Your Artwork 100 True Fans

Nick and I talk about what to do between now and the end of the year, how to set yourself up to be ready in January we talk about the asymmetry of the art business and finish it off with some shiny objecy syndrome discussion.

We start with some conceptual to get our heads in the right space for the season in front of us, then we get into the tactical you can add to your holiday marketing efforts to supercharge things on Instagram