The Food Blogger Pro Podcast

How to find your unique photography style, create content for your audience, and grow a successful business with Kimberly Espinel. ----- Welcome to episode 314 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel about how she has grown her business teaching food photographers how to find their unique style. Creative Food Photography When you’re just starting out as a food blogger, it can be hard to find your personal style. You might find yourself emulating the style of other creatives and struggle to find a rhythm that works best for you. And that’s where Kimberly comes in! Kimberly is an award-winning food photographer, blogger, teacher, and author who helps food photographers find their unique style. She talks about how she grew her business, how she is able to create content that serves her community, and why she thinks focusing on your mindset is so important when working as a creative. Her passion for her work shines through in this episode, and her story will le

How to make business branding decisions, what it means to be authentically vulnerable, and diversifying income with Charli Prangley. ----- Welcome to episode 313 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Charli Prangley about how she grows her business, builds her team, and does the work she loves. Side Hustle Income  Charli is the Creative Director at ConvertKit, but she also does a ton of work on her side hustle. So much so, she was actually able to double her side hustle income in just a year! This episode is jam-packed with advice for people who are trying to grow their businesses while working full-time jobs. Charli talks about how she views branding, how she hires help for the things she doesn’t like to do, and how she has diversified her income. Charli’s advice will be a great reminder of why it’s important to really hone in on what you’re actually trying to accomplish when you’re creating content online and what it takes to get there. We hope you enjoy this episode! I

How to communicate with brands, work with a brand's goals in mind, and manage sponsored content work with Pinch of Yum's Jenna Arend. ----- Welcome to episode 312 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Jenna Arend from the Pinch of Yum where she talks about some of the systems they use to manage their sponsored content work. How Pinch of Yum Works with Brands It’s another FBP Rewind episode today, and we’re so excited to revisit our July 2020 interview with Jenna Arend from the Pinch of Yum team today! Jenna is the General Manager at Pinch of Yum and in this episode, she gives you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work. Between establishing a system for initial conversations with brands to contract review, we’re hoping that you’re able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts. In this episode, you

Blogging as a creative outlet, balancing a blog with a full-time job, and creating intentional content with Katie Olsen from Katiebird Bakes. ----- Welcome to episode 311 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Olsen. Finding Your Why Katie is a full-time attorney and food blogger, and she’s here on the podcast today to talk about her blogging journey and philosophy when it comes to sharing content online. She talks about how starting a blog is inherently vulnerable, why she likes balancing both her blog and her full-time job, and how she has shifted her content strategy over the years. As her blog Katiebird Bakes has grown over time, Katie has found a sense of purpose and enjoyment in blogging as a creative outlet, and you’ll learn more about her mindset in this episode. In this episode, you’ll learn: Why she initially felt nervous to launch her blog How she deals with negative comments on her blog Why she enjoys having both her blog and a full-time job Why she’s re

Finding the right clients, strategies for creating a media kit, and making money from freelance food photography with Candice Ward. ----- Welcome to episode 310 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Candice Ward about pitching brands and monetizing food photography. The Confident Pitch Working with brands can be a great way to monetize a blog or food business, but the process of pitching brands and fostering a relationship with those brands can be a bit intimidating. Enter: Candice! She’s on the podcast today to talk about working with clients, getting paid, and reaching a successful stage in her business in a short period of time. In this interview, Candice talks about how she pitches brands, monetizes her food photography skills, and finds the right brands to work with. In this episode, you’ll learn: How she transitioned her business How she improved her food photography skills How she found her first client How to start collaborating with brands Her strategies for cre

Charging for content, creating an online course, and going from indie blogger to multi-business owner with Shawn Blanc. ----- Welcome to episode 309 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shawn Blanc about the way he produces products for his audience. Create with Intention  Today we’re talking to Shawn Blanc about his story of going from indie blogger to successful entrepreneur. He’ll talk about productivity, starting new things, serving your audience, and how to build a strong company without sacrificing every hour to your work. His business ideas are very much aligned towards helping his audience get the best possible outcome, and his story will leave you feeling inspired and motivated to continue creating and serving your readers. In this episode, you’ll learn: How Shawn started working as an indie blogger How he started blogging full-time How he incorporated a membership into his blog What “thump value” means How he made money with his blog How and why he built more

How to host a successful live event, monetize live cooking classes, and promote your classes with Tomas Hoyos. ----- Welcome to episode 308 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tomas Hoyos about hosting paid classes online with Airsubs. Selling Cooking Classes to Your Audience  You know how a lot of classes are held online these days? Have you ever thought about teaching one yourself? Tomas is here on the podcast today to chat about how you can use his product, Airsubs, to develop a direct relationship with your audience by hosting live cooking events. Not only will he talk about how one creator made $50,000 in just one week by hosting classes on Airsubs, he unpacks why online events like this can be so lucrative for creators, especially in 2021. It’s a great interview that will give you a ton of insights into promoting, hosting, and selling online classes of your own! In this episode, you’ll learn: How he changed his business model because of the pandemic How a creator

Working with publishers, earning an income through food writing, and paid newsletters with Dianne Jacob. ----- Welcome to episode 307 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dianne Jacob about food writing as a profession and the re-release of her book, “Will Write for Food.” Will Write for Food  Food writing is both an art and a science, and Dianne Jacob is back on the podcast today to talk about best practices for writing cookbooks, working with publishers, and making an income as a food writer. You can find the latest version of Dianne’s book, “Will Write for Food,” wherever books are sold, and in it you’ll find even more strategies that can help you get paid for writing about food online or in print. Leave a comment at foodbloggerpro.com/307 about one major takeaway you had from this episode for a chance to win a copy of her book! In this episode, you’ll learn: How creating recipe content online has changed Considerations for working with publishers How much you can ex

What Core Web Vitals are, how they impact Google search rankings, and when they'll impact the Google search algorithm with Andrew Wilder. ----- Welcome to episode 306 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing part of our most recent member Q&A with Andrew Wilder from NerdPress where he talks about Core Web Vitals. Core Web Vitals  Google has already started using things like mobile friendliness, security, and intrusive popups to impact search rankings, and the big news on the block is that Core Web Vitals, a way to quantify user experience on a website, will impact rankings soon as well. There are three signals that measure “good” user experience: Largest Contentful Paint (LCP) First input Delay (FID) Cumulative Layout Shift (CLS) Google wants readers to have a good experience on the sites that are ranking in the first few spots in search results, and Core Web Vitals are one of the ways they’re tracking that. If this all sounds confusing, don’t worry –– you’ve come to the

Selling a business, doing the work you enjoy, and connecting with others online with Jason Glaspey. ----- Welcome to episode 305 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jason Glaspey about optimizing your life and business for maximum happiness. Optimizing for Happiness  How do you define success with your blog or business? It’s an interesting question to think about, especially as you dive into different business growth strategies. Jason is here today to talk about how he measures success and how that influences the way he views business and spends his time. It’s a fascinating conversation, and we’re hoping it’ll help you figure out how you can do more of the work that you enjoy. In this episode, you’ll learn: What it was like to sell a business How he found balance as an entrepreneur How he decided to sell a business How he comes up with new business ideas How to do the work you enjoy and change what you’re optimizing How to define what you want How Webflow can help you

Winning a Saveur Blog Award, using color to enhance food photography, and the elements of high-quality content with Sam Adler. ----- Welcome to episode 304 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Frosting and Fettuccine’s Sam Adler where she talks about creating the very best content for her audience. Making Great Content  It’s another FBP Rewind episode today, and we’re so excited to revisit our March 2019 interview with Sam Adler from Frosting and Fettuccine today! This episode is focused around creating amazing content, and that’s something that we, as content creators, should always be in pursuit of. You’ll hear about Sam’s approach to photography and color, her background in cooking, and what it was like to be nominated for (and eventually win!) a Saveur Blog Award. In this episode, you’ll learn: About her experience at Le Cordon Bleu How her understanding of colors helps with her food blog How she found her photography style What it was like t

Going full-time with your blog, building a successful podcast, and serving your audience with Kelly Senyei. Welcome to episode 303 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kelly Senyei from Just a Taste about trying new things to grow her brand. Breaking Boundaries  We’re super excited to welcome Kelly back to the podcast today! In the six years since we’ve last heard from her, Kelly has done… a lot. And she’s here on the podcast to talk about how she has tried new things to help her brand grow. In addition to chatting about her podcast and new cookbook, she’ll also share some of the tips and strategies that have made the biggest impact on her traffic and income as she continues to grow Just a Taste. It’s a super fun, informative interview, and we hope you enjoy! In this episode, you’ll learn: How Kelly turned her blog into a full-time job How to build a successful podcast from scratch as a food blogger How to know what to focus on as a content creator Where she makes her b

Ways to grow your online brand, the most important YouTube metrics, and building a team with Nisha Vora. ----- Welcome to episode 302 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life about how she has grown her brand online. Growth Strategies Nisha is a lawyer-turned-food blogger, and she’s here on the podcast to talk about her journey and to share what has made the biggest impacts in growing her brand online. She talks about creating engaging YouTube videos and how YouTube analytics can help shape your video strategy, as well as how she’s building her team in order to thrive in the work she loves to do. Her brand, Rainbow Plant Life, has seen quite a bit of growth over the past few years, and you’ll learn about her most successful growth strategies in this episode. In this episode, you’ll learn: What her experiences backpacking around the world was like What she changed about her life after her backpacking experience How she got into food bloggin

Details about a free workshop to help you get more blog traffic and how to use Google Search Console to optimize your site for search traffic. ----- Welcome to episode 301 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about using Google Search Console and talks about our free workshop happening next week! Less Work, More Traffic  We’re holding a FREE event next week on Tuesday, April 27 at 1pm ET / 12pm CT called Less Work, More Traffic. In this workshop, we’ll teach you how to think strategically about the content that’s already on your site in order to build your audience and get more traffic. You can register for free here, and if you want a bit of a preview of what we’re going to share during the workshop, you’re in the right place! In this episode of the podcast, Bjork talks about the event and then shares seven different ways you can use Google Search Console to optimize your site for search traffic. In this episode, you’ll learn: How to get registered for our FREE Less Work, M

How we're going to start incorporating video into our podcast episodes and the five TinyBit core values with Bjork Ostrom. ----- Welcome to episode 300 of The Food Blogger Pro Podcast! This week on the podcast, we’re celebrating our 300th episode and talking about what you can expect in future podcast episodes. Core Values  It’s a milestone episode today, and we’re celebrating by talking about our core values as a company and how they impact what we do each and every day. Thank you for listening to The Food Blogger Pro Podcast –– whether this is your first episode or your 300th. We appreciate our Food Blogger Pro Podcast community so very much, and we’re thrilled and honored to be on this journey with you! Here’s to many more episodes.

Interviewing your audience, understanding your customer's problems, and product management tools with Ben Holland. ----- Welcome to episode 299 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Holland about the process of product management and understanding your customers. Building the Right Things for the Right People  When you’re building a product or creating content, it’s sometimes easy to forget that you’re ultimately building or creating to benefit your audience. Ben is here today to talk about the way that product management and interviewing your customers can help inform the direction of your creative pursuits. He’ll give you tips on understanding the value that you deliver to your customers, figuring out what your audience really wants, and asking the right types of questions that can help you build your products. In this episode, you’ll learn: How Ben got his start in game designing What a product manager does Why it’s important to talk to your audience Why you shoul

Why you are not the product of your business, how to work on and in your business, and other key takeaways from The E Myth Revisited. ----- Welcome to episode 298 of The Food Blogger Pro Podcast! This week on the podcast, we’re starting a new series called Book Nook! In this episode, Bjork identifies six different takeaways from the book, “The E Myth Revisited.” Six Takeaways from The E Myth Revisited  Welcome to our first episode of our new Book Nook series! In this series, Bjork will review one of his favorite business books and outline some key takeaways that you can apply to your blog or business. This week’s focus is on “The E Myth Revisited,” a book about the ways a small business can become an extraordinary small business. Bjork unpacks the advice in the book and relates them to creating content online as a blogger and business owner. In this episode, you’ll learn: Why you should be ready to wear a bunch of different hats as an entrepreneur How to work on and in your business at the same time Why syst

Why people sell websites, how the website buying and selling process works, and the characteristics that make a site more valuable with Chelsea Clarke. ----- Welcome to episode 297 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke about buying and selling websites. Blog Flipping  Starting and growing your own blog is an exciting and fulfilling process, but it can also be a difficult and time-consuming. And if you want to grow your own business, have you ever considered skipping the “starting” process all-together? That’s right! You can actually buy a profitable site to build and grow, and that’s exactly what Chelsea is here to talk about today. She’ll walk you through the entire buying process and give you tips if you’re considering selling your own website. In this episode, you’ll learn: How Chelsea got her start Why people would sell their sites How much you could expect from selling a website How payments for websites work How the buying and selling process works W

Repurposing your content for Google Web Stories, the elements of a successful Web Story, and how Google Web Stories translate to traffic for your site with Kingston Duffie. ----- Welcome to episode 296 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie from Slickstream about Google Web Stories. Web Stories  Have you heard of Google Web Stories? Are you creating them for your content right now? Do you know how they work? Slickstream’s Kingston Duffie is here on the podcast to talk about how creators can utilize them today! He’ll chat about his top tips for creating engaging Web Stories and getting the most value out of the Web Stories you create for your blog, as well as the ins and outs of how these Web Stories work within search results. In this episode, you’ll learn: How Slickstream works His approach for building businesses What he thinks about the future of the web The history of Stories on the web How to repurpose your social media Stories for Web Stories The ele

How to test recipes, communicate the important features of a recipe, and standardize the recipes on your blog with Leslie Jeon. ----- Welcome to episode 295 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews our Member Success Manager, Leslie Jeon, about developing consistent, standardized recipes for your food blog. Writing and Developing Recipes  As food bloggers, we sometimes get caught up in the importance of photography, SEO, and monetization, but we forget about the actual product we’re producing day in and day out –– recipes! While those other elements are important as you’re working on growing your blog, writing and developing incredible recipes is a crucial foundation of running a successful food blog. That’s why Leslie, our incredible Member Success Manager here at Food Blogger Pro, is here today! In this interview, she talks all about her culinary school background and offers tips to bloggers who want to develop better, easier-to-follow recipes for your blog. In this episod