Sinopsis
Brian Pasch covers online marketing topics that can help business owners maximize their marketing investments.
Episodios
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OMP as an Alternative to Auto Loan Payment Tool with Aaron Bickart | Automotive Podcast
07/03/2025 Duración: 22minJoin me and Aaron Bickart of OfferLogix to discuss how dealers need an alternative to auto loan payment tool. We discuss how an OMP can be integrated into your scalable marketing activation strategies. #automotivemarketing #automotiveretail #dealershipmarketing #podcast
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AutoPilot: Record-Breaking ROI Without Staff Intervention | Automotive Podcast
03/03/2025 Duración: 29minJoin me and Jonathan Lucenay, CEO of Client Command as we discuss the new use cases for the Activate Shopper Network which are proving to be highly effective and profitable for dealers. Learn how AutoPilot delivers sales and service bookings without any intervention from dealership staff, breaking ROI records. #automotivemarketing #automotiveretail #dealershipmarketing #podcast
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CarNow NADA Sneak Peek
21/01/2025 Duración: 13minJoin me and Tim Cox as we discuss what CarNow will be showcasing at the NADA Convention in New Orleans this week.
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CarGurus Releases Consumer Insight Report
20/01/2025 Duración: 28minJoin me and Lindsay Ciavattone, Dir. Dealer Relations at CarGurus, as we discuss the 2024 Consumer Insights Report and how dealers can use this feedback to gain a competitive edge in your 2025 sales strategy.
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TradePending Launches New Products for NADA
14/01/2025 Duración: 34minI sat down with Brice Englert, CEO and Founder of TradePending to discuss the new products and enhancements which will be unveiled at NADA 2025. Join the conversation and make sure you take time to visit their booth in New Orleans.
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NADA Sneak Peak – Dealer eProcess Sherpa AI
13/01/2025 Duración: 23minJoin me, Gino, and Sam from Dealer eProcess as we discuss their approach to AI and the release of Sherpa AI. Also listen in to two special opportunities for dealers and a pre-NADA keynote address for dealers who can’t attend NADA. Keynote Registration: bit.ly/DEPKeynote NADA Landing Page: bit.ly/DealereProcessAtNADA2025
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Cars Commerce Drives Innovation To Improve Dealer Profitability and the Customer Experience
12/12/2024 Duración: 37minJoin me and Ron Andrews as we discuss all of the latest innovations with their portfolio of companies and how they are raising the bar for true dealer partnerships. More Brian Podcasts available here: https://brianpasch.libsyn.com/
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Polk Automotive Solutions Rises To The Challenge: Realtime Data Feeds for CDPs
15/11/2024 Duración: 34minJoin me and Joe as we discuss the many solutions which have emerged from the collaboration of dealers. and the Pol data sciences team to give dealers a competitive edge.
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Urban Science Data Is Transforming Retail Operations and Providing New Activations for CDPs
13/11/2024 Duración: 27minJoin me, Jason, and Jeff as we discuss how dealers are using defection data to power better retail workflows, reducind waste, and recovering customers which were lost back into the service lane.
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Advanced Video Delivery Requires Scale, Open Technology, and a Compliance Mindset
06/11/2024 Duración: 20minJoin me and Tara Rego as we discuss the new opportunities dealers have with omni-channel video delivery and advanced data integration possibibilities.
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Pioneering CDPs for Automotive Retailing - Cox Automotive Has The Lead
01/11/2024 Duración: 33minJoin me as I discuss Cox's Omni-Channel retail platform which is delivering a profound change in how consumers engage with dealers and how dealers efficiently operate their business
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Client Command Expands Audience Data to Include Service Shoppers
23/10/2024 Duración: 22minJoin me and Megan as we discuss the latest data collected by the Active Shopper Network and how their audiences now include consumers shopping for service and parts
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Connected Retailing Is Not A Nice Idea - It's a Reality
21/10/2024 Duración: 36minJoin me and Kerri as we discuss the breakthrough results dealers are experiencing with AutoFi Showroom and how dealers implementing a connected retailing sterategy are seeing higher PVR and lower staff turnover rates
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Don't Complain About Lead Close Rates If You Don't Have a Video Process
07/10/2024 Duración: 30minJoin me and Margaret as we share the latest data and use cases for video in the Internet sales process. Video is now table stakes for progfressive car dealers so if you are not a believer, listen in today.
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automotiveMastermind is the best partner for CDP data hygiene and activation.
01/10/2024 Duración: 32minJoin me and Aaron Baldwin as we discuss the new opportunities dealers can leverage when they partner with automotiveMastermind for the CDP project
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Dealers Who Seek Greater Profitability Need To Pivot to Vehicle Lifecycle Management
27/09/2024 Duración: 27minJoin me and Danny as we discuss how the VINCUE Vehicle Lifecycle Management platform is generating the additional profits which dealers are seeking in this very competitive and challenging period in our economy.
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If The Phone Is Your #1 Conversion Channel - How Would You Rate Your Phone Skills?
23/09/2024 Duración: 36minJoin me and Curtis as we discuss the latest upgrades to the CarWars platform and how AI will accelerate growth in the coming year. It's a great time to learn how to significantly improve phone outcomes in just 90 days.
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Equifax Data Will Accelerate Revenue Opportunities For Dealers Using CDPs
23/09/2024 Duración: 41minJoin me, Deana, and Brian as we discuss the latest opportunities for dealers to partner with Equifax to enhance data and build new use cases to generate revnue and increase customer retention.
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Customer Data Platforms Will Redefine Customer Engagement and Marketing
20/09/2024 Duración: 47minJoin me and Aharon to discuss the greater adoption of CDP technology with automotive dealers and how AI will power better engagement and sales process workflows.
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Rethinking Your SEO Strategy Requires Bold Measurement Tools
18/09/2024 Duración: 41minJoin me and Zach Billings as we discuss what type of SEO investments are working and what are the KPIs and measurement tools which can show if your SEO investments are working. Don't miss this conversation.